What do we need other people for?

Our life is more and more like a science fiction film. We deal with more and more matters in the ubiquitous Internet network: starting from ordering your favorite pizza, through choosing a holiday trip, to all fees.

The same also applies to our working lives. Especially now, in a pandemic period, companies are recruiting new employees through online meetings, and when they hire them, they do their work at their own desks. After all, they have a computer connected to the Internet there and they can easily find all the information they need and then send the results of their work via e-mail to the boss – also working at his own desk at home.

The restrictions on the size of uploaded files are also gone. 20 years ago it could have been only 2 – 3 MB, now the “weight” of parcels is measured in GB.

A simple consequence of this situation is the transfer of the entire working life to the network – of course in those areas of the economy where it is possible. After all, transport companies still have to send their vehicles with loads on the road, but all related logistics, order acceptance and payment for them are already done online.

In this situation, new digital techniques with which to build customer loyalty are becoming more and more popular – one of the most important tools here is popular social media.

Social life has also largely moved to social media and our world is beginning to be based on building a virtual community – not only in business but also in private life.

So if everything is done online, digital, digital, what do we need other people for?

Still not all entrepreneurs are ready to face this challenge of our time. They do not understand that the sooner they take such action, the greater the benefits they can achieve from it. That it is no longer about the question: if ?, not even: when ?, but: HOW can I do it as soon as possible, as best as possible?

And when some people are already active on the Internet, others are just maturing for it, another challenge appears at the same time: contact with people, people, persons. Because even if we are modern and manage to find ourselves in the virtual world, the question is how will it affect our relations and do we need people around, if we can already talk to Siri, Alexa and other artificial intelligences? Because maybe it’s better to go to the virtual world? Then we will avoid such behaviors as in the picture of this article? Why bother with people when it will soon be possible to have a robot that will be nice to us?

If you know me, you know that I am always in favor of the middle way, a balance between two extremes. I’m the one from joining. And where some people go into the digit and others depart from it, I ask myself how to connect these worlds. Because we will neither run away from sci-fi in our present, nor move away from human contact.

Whenever I was looking for solutions to unusual situations, I was inspired by the best, and at the same time I analyzed the needs of our clients, as well as listening to myself, my creativity and unconventional thinking. In this way, let’s look at the problem of relationships in today’s world.

Let’s start with the inspiration of leading and well-known companies: Coca-Cola, Apple and Red Bull – world-class companies with the idea of ​​creating a relationship with the customer.

Coca-Cola creativity

The producer of one of the most popular beverages on the market has been operating on it for over 100 years, and almost every conscious TV user knows their Christmas ads, which once became a bull’s eye marketing, associated with this period by many people.

The Hub, the company’s social media headquarters, located in Atlanta, cares about maintaining continuous interest in its products and continuous development in building its community. It is from here that over 30 local branches around the world are managed, 600 social media accounts, and a large group of employees is constantly analyzing many statistics that appear every minute in connection with the activity of users on social media.

The company always creates interesting advertisements that are even touching. It sponsors sports clubs and helps children from all over the world to develop talents, incl. soccer balls.

Of course, Coca-Cola is one of those controversial companies selling beverages on a massive scale that are not objectively healthy. The amount of sugar is addictive. Great ads deceive our senses and encourage millions of consumers to drink weight loss.

But apart from what we can learn from Coca-Cola, it is the ability to arouse emotions, it is the ability to create initiatives that, within the framework of the idea and within the brand, bring together huge numbers of people and fans.

The success of the Apple brand

Each premiere of a new Apple brand model is associated with gigantic queues of people who want to become one of the first owners of another device with a characteristic apple, to be able to stand out from friends and be on top all the time. This is largely due to the careful building of the community around this brand, which mutually positively reviewed subsequent products, and for most consumers, the iPhone has become something more than a hardware, a toy – the owners began to identify with it and treat it as an important part of their virtual life.

Closed conferences for the most important clients have fascinated fans for years. Steve Jobs’ ideas “Think Different” and “Think Big” ( think differently, think in big terms ) to this day are important principles in business that are introduced by many. Jobs’ goal of “creating beautiful products” has also become one of the competitive advantages. For many years, hardly anyone understood the sense of creating nice computers. However, it was Jobs that was right.

As the main character said in the movie “V for Vendetta”, ideas are bulletproof. Jobs’ ideas are like that. They have become not only a marketing tool, but a glue that connected many fans, for years even called “followers” or “evangelists”.

And this is what we can learn from Apple. If we look for and create ideas larger than ourselves, then we will create a community and relationships much closer and much more intimate.

Promoting the brand through lifestyle – Red Bull’s success

Red Bull has also discovered a strategy that is well-thought-out and highly successful on the global market in both community building and product sales. The way to reach mainly young people has been for years to promote fun and a relaxed lifestyle that is clearly associated with this brand.

The sponsorship of, for example, sports events follows harmoniously, which together overlaps the community of engaged audiences of young people, mainly using social media.

The company has been guided by the slogan “Red Bull will give you wings” for years, which means promoting courage, freedom, competition and of course: energy.

What we can learn from Red Bull is not only promoting events (which every big brand does), but promoting specific characteristics to their fans and customers. Coca-Cola promotes emotions. Apple ideas. Red Bull features.

It’s a very interesting mix. That is why people also need groups and communities. We need to belong to someone, to something, because we need to experience good emotions, develop ourselves, our personality traits, and we need inspiration, energy that comes from being involved in something that is greater than ourselves and helps us grow.

Big companies see these needs and engage people through appropriate marketing, turning them into fans and then customers.

However, even the best companies have a hard time achieving one of the most important things that is related to one of the most important human needs: the need for connection, closeness, belonging. For this to be possible, we cannot be customers of the product: a can, computer or bottle, we need to meet, talk and support together with people.

It was thanks to living in communities that small groups of homo sapiens, scattered on Earth, had a chance to survive. And therefore this need to participate in a mutually supportive community is a legacy in the genes of old times. Such “communities” are currently non-professional sports clubs, associating lovers of a given discipline, for example playing football every Sunday or sailing on the lake.

Such a “community” is also a fan club of a given professional football team, but also, for example, a political party in which people participate to jointly support a given program of action in the public sphere. Therefore, communities can be quite “intimate”, but they can also include large groups of people – members of a given society. It always depends on how many people will be interested in pursuing a certain course of action.

Strength in a group, strength in people

All the above considerations lead us to the most important questions: Do you have a group of people in your life that stimulate you this way? Do you have people around you in your life, with whom you follow an important idea, who develop you, your personality traits, with whom you experience emotions? Do you have a sense of connection and support from the people around you? Can you talk to people around you on any topic that is important and difficult for you? In the more and more online world, do you have space for meetings that bring something more than just youtuba or tiktok staring? Even if you watch valuable videos, do you go one step further? Do you have the opportunity to discuss, exchange ideas?

If so, congratulations. It is a source of great happiness.

However, if at least 10-30% of something is missing, it is time to go in search of a group of people, a community that will fill this gap. The only question is what (if any) you may be missing? What are you looking for? What do you need?

Observing my clients since 2006, in 2020 I came to conclusions on the basis of which I created KLMC, i.e. the Leadership Mindset Community Club. A community of people who were looking for something more than what they had so far.

Before they joined the LMC Club, they missed:

• opportunities to talk about psychological topics
• exchanging ideas on professional and business matters
• systematic inspiration
• feeling there are people to call, write to and ask for advice
• belonging to a valuable group of people with similar life values ​​
• positive mobilization for action and for life changes

All of this led me to create our online community – so that anyone who feels the need can meet online and exchange views on important topics, or just have a simple and human chat.

We called it the Leadership Mindset Community Club, to which we invite:

• entrepreneurs who want to develop their businesses
• business owners and managers who reach the wall and look for new solutions
• ambitious people who want to achieve specific results and goals
• people who want to do their job better and climb up
• directors and CEOs who want to increase the company’s revenues and build a competitive advantage
• people who are looking for people similar to themselves – ambitious, goal-oriented and successful
• people who want to acquire elite knowledge not available anywhere else
• people who are looking for inspiration
• people who understand that the time for hard-handed management is over and time for a new “smarter” approach
• those of you who want to meet people they can trust and with whom they can cooperate
• those of you who like networking want to expand your network of contacts
• people who want to learn from a business practitioner and consultant with over 14 years of experience and concrete, measurable results
• people who are looking for support in business, brand and social media development
• graduates of training courses and schools of the Institute for Change Leaders who want to further develop and expand their competences

Our success is measured by the success of our Club Members. The Leadership Mindset Community Club consists of all the key elements needed to combine higher efficiency and effectiveness with balance and balance. The LMC Club is a unique community of future and current leaders, entrepreneurs, managers and people focused on personal and business development.

If you want to know the full nature of the Club, all the benefits and the rhythm of activities every month, please visit: https://adamdebowski.pl/klub-lmc/