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Why do I constantly have to break my own resistance to social media?
I am on many social media channels: Facebook, Instagram, LinkedIn, YouTube, Podcast, Blog. I even tried Twitter 3 years ago (it didn’t work out). I even set up an account on TikTok (not active yet).
But each year of being in these channels is another struggle against one’s own resistance. Personally, I have never had and do not need to be in social media. Personally, it doesn’t turn me on. I don’t have the nature of constantly exposing myself to the outside. My narcissism manifests itself only on stage in front of over a hundred people, where I feel pleasure that many people appreciate me and learn from me.
But I couldn’t do it all the time. I hardly go to Facebook myself. Sometimes I browse LinkedIn out of curiosity or browse curiosities from the cinema or travels on Instagram, or look for knowledge on YouTube. There are months when I listen to podcasts a lot and there are times when I am fed up with them. Everything is evolving.
Resistance also comes from purely psychological beliefs
In 2010, I was reluctant to YouTube because I thought making videos was selling your privacy. Later I realized that it was an opportunity to share knowledge with others.
In 2018, I was reluctant to Instagram (I created an account earlier, but it was just inept tests without an idea) because I associated it with showing a bare chest and doing spouts. Until I saw that serious people like Bill Gates have their accounts and keep them professionally.
I realized that Instagram is a way to talk about your character, your personality traits. For what? So that the client can get to know me better and trust me faster than during many live meetings.
Being on social media is important
However, I understand how important it is for my business to be on social media. Until I have signed contracts for 2 years ahead, I still need to be active in the prospecting process – i.e. the process of acquiring leads, and in human terms – in the process of meeting new people, contacts, and potential customers.
And even if I had 2 years killed in the calendar, I would still have to carry out activities that will give me the opportunity to sell in the coming years. Even the greatest ones have failed, their mistakes cannot be made.
It is an investment in the future. Being on a given portal allows you to maintain contacts with existing customers, reach new ones and build awareness among young people who will be potential customers in 5-10 years.
So, on the one hand, there is a need to overcome personal resistance, and on the other hand, there is a need to see business sense. On the third – you have to learn it technically and find time for it. There is always time if you find it important to your business.
How long does it take to prepare an online campaign
You can write a book or at least a few articles about it. On the other hand, the question is not how to carry out the campaign, but how long it takes. So the answer is short: it depends on the campaign. Longer answer: some of our campaigns lasted, for example, three months in 2018.
1 month: conceptual preparations (what do we want to do, when, how, what topics, what product to create, what online training to come up with).
Month 2: preparation of materials (articles, posts, e-mails, promotional videos, recordings of the new online training).
3rd month: campaign implementation (sending e-mails, publishing articles, publishing posts on social media, setting up ads on FB, Adwords, conducting 2-3 webinars, finalizing sales).
What are the profits from an online campaign?
A good online campaign, depending on the size of the base, can bring you PLN 20,000-300,000.
In short. If you sell a product for PLN 297, and you have 100 people on a webinar, then with a 15% conversion (usually there is no greater conversion than 20%, unless you are doing a webinar for a selected group), you get PLN 4,455. If you do 3 such webinars and skillfully boost your sales with ads, you will get around PLN 20,000.
If you have 1000 people on the webinar, you can count on sales for about 100-200 people. This gives PLN 29,700-59,400. If you have 6000 people it’s not worth counting on a x6 result, but they are very good amounts.
Of course, to have 1000 people on a webinar, you need about 3000 people signed up for it. 30-50% of participants come to the webinar. To sign up for 3,000 people, you need to have between 50,000-100,000 in the mailing base and spend about 20,000-100,000 PLN on advertising.
These are approximate amounts. Depending on the brand, activity of the base, product, theme, the results may be worse or better.
If you don’t have huge bases and budgets, don’t worry. Doing live on Facebook or a webinar for even 10-20 people, where no one will buy anything or only 1-2 people, is always the beginning. Everyone started from there. Large numbers can inspire but can be overwhelming.
Focus on what you know, what you know and do step by step. Most of the people on the market with ranges like me or a few times greater than me took at least 2 years, some 5 years, or like me: 10-13 years to be where I am at the moment.
We are implementing our online campaigns a bit differently this year than in 2018. This time we do the so-called 2-3 week sprints. We run similar processes as a year ago, but shorter and smaller. For what? In order not to dig into one topic for 1 quarter. That the dynamics of topics would be greater. It is important for us in terms of reaching different target groups. Is this the best option? We’ll see in the middle of the year 🙂
My biggest success of the month
Finishing a contract for a company from the financial industry. The talks started in November, were supposed to close in December, and lasted until the beginning of March. There was supposed to be a contract for over PLN 90,000, the budget was cut by more than a half, but as a result, the client decided on the level of over PLN 110,000. There was a point where I wanted to pull back because the amount of changes and the waiting period made me feel frustrated. But it worked!
My client’s greatest success of the month
I’ll say two.
I am very proud of one of my clients, because after less than a year from the start of our work, his company began to earn 20% more, which allows you to save and pay off debts. It consolidates loans and organizes finances, which affects your wallet and mind. A big thing! Congratulations!
The second person, the client, has undergone an internal change. She dared to talk to her supervisor. She began to take care of herself and, above all, stopped demanding so much from herself. Two or three months ago, stress was consuming her a lot, because she was constantly criticizing herself, there was still not enough of her, she still thought that she was too weak. Eventually she began to feel good about herself. It takes a few more months for this change to settle, but the key breakthrough has begun! Congratulations!
The biggest failure of the month
I missed two notable clients.
These are not failures in the sense of: END OF THE WORLD. Some people will say: there are no failures, only lessons and experiences. However, I like to call something a bug, a problem, or a failure.
It doesn’t make me get screwed up, relive or live in the past. It causes motivation to draw conclusions and perform better. Someone will say that this approach creates negative emotions. And I think that a moment of pissing off motivates you. We do not do the so-called “Pink poo,” but we call things spells. It’s not always easy to receive someone’s or your own feedback bluntly and forcefully. But it makes us stronger.
First failure
One of the clients did not decide on a series of business coaching – he chose another advisor. During this time, of course, I acquired a few other clients, but that was especially important to me as I saw very interesting potential in him. Why did he choose a different specialist? I’ll never know for sure.
On the one hand, he said that he felt more chemistry towards that expert – he had a good conversation with me and with him, but the latter has more research, academic and scientific experience. He needed someone who would give him a lot of theoretical but based on research, so that he could have business materials based on statistics for his business partners.
Here, despite the fact that I am knowledgeable and based on research, I am not an expert in it. I am a practitioner who will be inspired by research, but do not pay much attention to it. Why? Because modern research can confirm or deny everything.
I do not have full faith in the research. Even if these are outstanding studies, such as those of Jim Collins, who has been researching business for many years, they still have limitations, they examine a fragment of the business reality of large companies that meet the criteria. For example, it did not examine companies with a turnover of up to $ 1 million, run by 4 people – and there are plenty of such companies.
The lesson of this situation is: It is important to know what is being given and what you cannot give to the client. Although it will not affect the account of PLN 12,000, you need to accept this situation and make a decision: whether I am still doing my own thing or whether I am developing in an additional direction so as not to lose such a client in the future.
Second failure
The second customer is a large pharmaceutical company. I have never worked for pharmacy since 2006. Once because I had few inquiries from this industry. Two, that I rejected three proposals in 2010-2014 – I did not feel coherence in the work ethics and products of these companies.
One contract in 2014 did not come out, because the company decided to hire other experts due to experience in the pharmaceutical market.
Here the situation was that I was invited to interviews by one of the directors who appreciated me, and bought my books. As a result of the talks, there was a contract for me to perform at an internal conference, but the potential was greater.
It still exists, but at the moment I have not been invited to a very interesting project related to planning changes in the company for the next 5 years. It is also not a classic failure to cry over. There is still a possibility of other projects, but I wanted to collaborate on these activities, it would be extremely creative.
Unfortunately, I have no feedback as to why they didn’t opt for me. Official information: we decided that we need experts with a different experience than yours, but we are staying in touch.
I can only guess:
- You liked the show, but not that much?
- Do they really need other experts?
- Were the stakes too high?
- Did the other decision makers dislike me during the interviews?
Unfortunately, sometimes such questions go unanswered.
The most important conclusion of the month
2006-2014 are the years of mainly open training – there was a 1-4-day training calendar, everyone could sign up. From 2014 to now, 99% of what I did were workshops for companies, consulting for companies and coaching for companies plus the CVP Adviser School for several clients per year and individual coaching for people who applied to me.
Now we come back to open training. Since last year, people have been asking us more and more often, plus I feel that the subjective need to meet you physically live, and not via webinars, is slowly growing. It took several months to mature, we are now finishing writing the first programs and setting the dates in the calendar. Information coming soon.
Let me know in the comment below how you like this summary. Are you getting something out of it? Is it valuable to you? Does it give you a new perspective? Thanks for every comment! 🙂
