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Registered partners can sell their goods on Wildberris. The contract is concluded remotely, for the services of providing the site, Marketplais takes 15%.
How to sell your goods on Wildberries
Legal entities, entrepreneurs and self -employed can sell on Wildberries. To do this, you need to register on the site, provide in electronic form documents and a commercial offer. After the approval of the partnership, the supplier fills out cards for all its goods, forms an order and sends to the warehouse. The basic cost of marketplace services is 15%, an additional fee for delivery/return to the client, long -term storage, and photos are taken.
To survive during the period of new “viral” reality, business is forced to revise development strategies. The rescue circle was E-commerce. Thousands of suppliers were “lined up” to register on the marketplaces platforms, and faced the hard conditions for the selection of partners. At the same time, those who could not connect to Ozon or Lamoda successfully began cooperation with Wildberries, which takes “under their wing” even self -employed and shops with a minimum amount of goods.
Reference! Wildberries is the largest Runet marketplace in terms of online sales. It works on the principle of the trading platform, representing the goods of manufacturers, distributors. It was originally created in 2004 as an online store of fashionable clothing and shoes. Today, the assortment includes home goods, office, equipment, etc.
7 main facts
To start selling your products through Vildberris, it is not necessary to be a manufacturer or a large supplier, but some requirements will still have to be fulfilled:
- All interactions with partners occur in an online mode through a personal account. Business can be done from any convenient device: PC, tablet, phone.
- The marketplace works with PJSC, as well as LLC, IP in general or simplified mode, self -employed.
- There are no requirements for the minimum number of commodity positions. You can trade even if there are 1 name.
- The partner himself sets prices, discounts, bonuses, controls supplies, assortment. Marketplais takes 15%for services.
- WB at its own expense carries out transit transportation. The partner pays 33 rubles. For delivery to the client and in case of return of the goods.
- All positions are accepted at the warehouse with labeling and in packaging according to the rules of service. An additional 100 rubles are taken for processing the depersonant.
- For fake there is a fine – 100 thousand rubles. for 1 commodity unit or termination of the contract, for false information on protection from Covid-19-500 thousand rubles.
To whom it is beneficial
According to Advantshop, only in April 2020 the number of online stores in Russia increased by 99.02%, compared with the first quarter. But starting to sell your products online “from scratch” is difficult – promotion requires time and a lot of money.Another thing is if the product is displayed on popular trading platforms, where hundreds of thousands of visitors will see it. Even if the business is established, marketing strategies have been worked out, there are regular customers, it is much easier to scale it with a major E-commerce player.
But why exactly Wildberry, because there are other popular marketplaces on the Internet?
According to the financial report of Wildberries, turnover doubled in the first quarter, and 6,600 organizations became new suppliers in April-May. The number of partners has reached 30,000, of which 18,000 are individual entrepreneurs.
Today Wild Berries is:
- 50,000 brands;
- 7 million visitors and 780 thousand orders daily;
- 27 million regular customers;
- 7,500 points of issue of goods in 7 countries of the world.
For 4 years, Data Insight has named VB the largest online store in Russia, and Forbes the leader in the Top 10 Runet Sellers rating. Therefore, both large companies and small businesses are trying to join the best.
“No matter how many mistakes this online store makes, it still remains No. 1 in Russia in terms of sales, and bypasses all other online stores combined. Partners have more sales from WB in 1 day than from all the others combined (OZON, GOODS, Top-shop, lamoda, etc.) thousand roubles. orders per day. On average, the redemption % is 60-80%, depending on your product
Real review apavel34.
Source: forumbusiness.net
Despite the constantly growing number of partners, Wildberries is trying to simplify the terms of cooperation:
- takes over the receipt, storage and sale of products;
- helps with promotion and advertising;
- provides detailed analytics and free access to the electronic document management service;
- supports government programs to subsidize small businesses, for example, participates in the Moscow government's project to compensate entrepreneurs for up to 50% of advertising costs.
Portrait of an ideal supplier
Wild Berries work with legal entities (PJSC, LLC) and individual entrepreneurs who do business on a general or simplified tax regime. Since March 2019, the self-employed in the NAP have also received the opportunity to become a partner.
Registered vendors may sell products:
- own release;
- Russian or foreign manufacturers.
Since Wildberries is still positioned as a fashion clothing and footwear store, these are the main products for sale on the site. But the list of positions is constantly expanding. You can also trade:
- accessories, jewelry;
- products for beauty, health;
- household appliances, electronics;
- toys, sports equipment;
- books, office
- gifts, souvenirs;
- products;
- pet supplies;
- for home, garden and renovation;
- auto products;
- for adults.
The marketplace values its reputation, therefore it does not allow fakes and marriage to be sold.
To exhibit a product, you need to confirm its quality and origin.For this, you will need, depending on the type of product:
- certificate of state registration, for example, for some cosmetics, baby food;
- declarations or certificates of conformity. The list of goods is indicated in the Government Decree No. 982 of December 01, 2009 and the technical regulations of the vehicle;
- Fire certificates, if in the characteristics of the products it is stated that it is firefighter or falls under the technical regulation of the vehicle No. 43.
If the product is not subject to mandatory declaration, a refusal letter is executed. Such a certificate is received in any certification body.
“I make embroidery, so for me it is necessary to have an informational (refusal) letter from an accredited organization that this type of product is not subject to mandatory certification and declaration. It is worth the release of such a letter from 3,000 rubles. up to 5,000 rubles. It will allow me to sell embroidered thermal appliances, stripes, paintings on Weildberris
The story of the author of the Zen channel “Embroidery. From hobbies to business
Those who do not trade their products should have copies of certification documents, permission to use a trademark and know:
- name and address of the manufacturer – for Russian goods;
- HTD number (cargo customs declaration) – for foreign.
From the editor! Since May 2020, quality documents are not required to start work. But at any time, Wildberries can request them, and if there are no papers, the marketplace will stop cooperation.
“At first, I collected information on how to sell on Wildberries on various sources and studied the experience of existing suppliers. Among the useful information there were many myths, because of which I delayed the application, re-analyzed my financial and production capabilities. The first part of the myths – for example, the mandatory registration of a trademark – was dispelled in the process of filing an application on the portal. Another part – for example, the fulfillment of mandatory minimums of shipment by assortment and dimensional matrices – at the first shipment of goods
Alena Stepurina, founder of the Alena Stepurina brand.
Source: Find Best Partner
How much is it
For its services, Vildberris takes a reward, according to the official website, – 15%. Until March 2019, the commission was 38%.
From the editor! Information distributed on the network, which for the beginning of cooperation Wildberries takes 1 million rubles. It is not true. You can become a partner absolutely free. Paid services for the placement of goods on the site are often offered by companies and individual entrepreneurs, which early have concluded agreements with VB and are already partners, that is, they put positions on their own behalf. But for legal relations with such a “false intermediary”, Marketplais is not responsible.
The final amount of remuneration is calculated taking into account discounts and regular customers. Other price reduction, including participation in shares, is not compensated to the supplier.
“Participation in any campaign is voluntary – suppliers make their own decisions. If the seller does not participate in the promotion, his product temporarily becomes unavailable for sale in accordance with the rules of the online platform, so as not to mislead consumers who expect discounts on major sales days, to exclude the possibility of abuse …
Press service of Wildberries.
Source: vc.ru
The marketplace undertakes transit transportation to the warehouse, the partner pays:
- 33 rub. – for the delivery of the order to the client;
- 33 rub. – for each return.
Example. Dress costing 1,100 rubles. put up for sale for 2,000 rubles. But managed to sell it only on the third attempt. Twice customers returned the order because the size did not fit. The costs will be: 2,000 × 15% + 3 × 33 + 2 × 33 = 465 rubles. That is, on this delivery it will be possible to earn: 2,000 – 1,100 – 465 \u003d 435 rubles.
The goods are stored in the warehouse for 60 days free of charge, after which a fee is charged according to the formula specified in the contract, at the rate of 0.5 rubles. per day per item.
Photo: long-term storage is paid.
Source: freepik.com/senivpetro
Also, Wildberries provides a system of penalties for partners. It is because of her that most of the negative reviews appear on the network.
False information, including related to protection against coronavirus infection
100,000 for each item
Characteristics discrepancy, photo
Didn't reply within 3 days to the buyer
Processing of unidentified goods
Source: WB sales contract
Every Monday, an interim sales report is posted on the partner's page, after which, within 20 days, money is paid to the account specified by him, minus the payment of remuneration, deliveries, storage, fines and other services.
How to get started
To become a Wildberries partner, you do not need to visit the office or send documents by mail. All actions are carried out online, so you will definitely need an EDS.
Step 1. Registration
We go to the portal partners.wb.ru and fill out the form, where we indicate: the form of entrepreneurial activity, e-mail and password.
After entering the data, access to enter your personal account is automatically opened.
Step 2. Commercial offer
In the window that opens, enter the first information about yourself, get acquainted with the instructions, attach the application.
Step 3. Contract
At the stage of acquaintance with the terms of cooperation, we download the contract. You cannot change it or make your own changes. But it makes sense to read, and possibly show to a lawyer, in order to know your rights and obligations and not to make mistakes in the future that will lead to fines and losses.
To proceed to the next stage, you need to check the box “I agree with the terms of cooperation”.
Step 4. Questionnaire
We indicate the details of the company, contact details, current account, as well as responsible persons, including if the page will be maintained by an employee by proxy.
Any mistake at this stage may result in rejection of the application.
Step 5 Documents
Each form of business has its own package of papers.Since it was indicated during registration, the list is automatically displayed. For example, self-employed is offered to fill in the registration certificate, passport scan, price list.
We load all documents in JPEG, JPG, PDF, PNG formats.
Step 6. Operator Edo
WB works only with an electronic documentation (Edo). Suitable Diadox, SBIS, SynerDOCS, Contour, Tensor.
In the beginning, choose which operator we are connected to, and indicate the technical data. If you do not have access to Edo, the system recommends from the list. At the same time, you can apply for the design of the EDS.
After this step, it remains to wait for the Wildberries solution about the beginning of cooperation. They promise to consider the proposal and check the documents within 3 days, but usually passes more time.
Features of cooperation
The fact that the application for partnership has been approved is a message to the Personal Account. But this is only the first stage. Now the most time -consuming part begins, namely the creation of goods and sending it to the warehouse.
Specification
Not everyone gets filling out information about the product the first time, especially when there are many positions at the same time. But the program automatically indicates errors, and they may concern the expiration date, lack of mandatory data, etc.
To form a card, we go to the “Products” section → “Specifications” → “Create from the template”. Choose a suitable category, after which the table is opened in which the data needs to be entered.
