0
0
Swipe-Up for Instagram is one of the most useful tools for managing your profile: here’s what it does for, how to use it, and what its benefits are.
The features of a social network such as Instagram are numerous and allow you to manage your profile with many options. Among them is Instagram Swipe-Up, which literally means swipe up. A very quick and handy feature as it allows you to insert links to any photos, videos or stories you share.
It is a very useful tool, on the one hand, for highlighting content, advertising products or services, and on the other hand, for exploring topics or discovering new things on a topic. So it is useful both for those who share it on their profile and for those who come across it while scrolling through stories.
Why Instagram Sweep-Up
With this feature, you can provide instant access to an article, website, video, or other external link that you want to lead your followers to, so they don’t have to manually search for content within your profile. At this point, you need to know what we’re talking about and how Instagram Swipe-Up works.
Instagram Stories Character
We need to take a step back here and try to understand what Instagram Stories are. It is a kind of diary, a 24-hour space where users can post photos, videos, announcements, messages, activities and so on.
It is therefore a very powerful communication tool as it is immediate and quick to adopt. In addition, its strength is that it allows external links: you can insert hashtags, mention other profiles, and for some even insert links to pages or landing pages. These links are called Swipe-Ups.
Who Can Use Swipe-Ups On Instagram
So you need to know how to use Swipe-Ups on Instagram to get the most out of this tool. Firstly, in order to be able to use this tool on your stories, it is not enough to have an account, but you must have a business profile, usually generated by a Facebook page, with at least 10,000 followers. In short, this opportunity is allowed for those who use Instagram on a professional level, such as influencers, brand reputation, companies and more.
How Swipe-Up works on Instagram
After you know the reality of Instagram Swipe-Up, how to do it is the next step to know. First, you need to activate a new story. Just click on the little guy icon and then on your profile picture: this is the place to insert your story. At this point, you will have to choose what type of content you want to insert. You can select photos or videos from your mobile phone’s camera roll or create your own on the spot, depending on what you need. It’s important to include interesting content that can trigger anticipation in those who will then move on to viewing your history. This is because it will obviously increase the likelihood of selecting a Swipe-Up. Each text should be attractive. After selecting your content, click the chain-shaped symbol (link symbol) at the top of the page near other icons.
After entering link mode, you can add the URL of the page you want to share. Before publishing it is always a good idea to use the preview option to check that everything is working properly and that the effect is really effective. At this point, people viewing stories will be able to access the content by performing a Swipe-Up, that is, a swipe towards the other: straight and immediate.
Advantages of Instagram Swipe-Up
One of the main advantages of Instagram Swipe-Up is that it provides an exclusive service as it is dedicated only to specific accounts and thus gives authority. Moreover, if Swipe-Ups are placed in such a way as to stand out and thus trigger a click, they pay off well in terms of call to action. Moreover, thanks to this link it is possible to monitor the progress of the page it leads to and check the results it leads to.
Therefore, it is considered a work tool, especially for influencers who can use it to advertise products for which they are references, but also for companies themselves, which can thus describe their activities and their products in more detail. For this reason, knowing how to perform a Swipe-Up is fundamental to those who fall into these categories.
