0
0
Business planning ACG economists will help you determine and build the stages of development of your new enterprise, or already existing. Will find the most profitable financing methods,
Business planning
ACG economists will help you determine and build the stages of development of your new enterprise, or already existing. They will find the most profitable financing methods, check the options for obtaining benefits and grants from the state. They will show you the most correct solutions in matters of your income and expenses, as well as in the legal status of your enterprise. They will indicate the most promising opportunities for strengthening the market, preserving existing ones and the search for new customers. They will provide you with accompaniment at all stages.
Building a balance of expenses and income
The balance of income and expenses of the enterprise is its financial plan, reflecting on the one hand, income and receipts, on the other, are expenses and deductions predicted for a certain period. All this draws up the budget of the enterprise or its business plan and is subsequently an information base for the analysis of deviations and making appropriate adjustments. Timely identification and analysis of the deviations of the actual indicators from the planned is called budget control. Budget control helps in the current period to take the necessary measures: to change the way to fulfill plans or to revise the provisions on which the budget is based.
Enterprise budgets can be compiled both general and local. When compiling general budgets, all factors and probabilistic characteristics associated with the process of diverse activity of the enterprise are taken into account.
When drawing up local budgets, only forecasts related to a specific task (operating budget) or a narrowly focused project (functional budget) are taken into account. The latter includes planning in the field of attracting capital (obtaining loans, increasing joint -stock capital) and determining the volume of capital investments. The operational (production) budget is a program of actions in the field of production, procurement and sales expressed in value indicators.
Solving issues of lending and financing of various projects
Before submitting documents to the bank, we conduct a preliminary analysis of financial and legal documents and determine the possibility of lending to the company. Of course, each bank has its own assessment methodology, but there are a number of standard requirements for a potential borrower.
Non -financial indicators are important.
The availability of premises for the implementation of activities: office, warehouses, production base. They can be on the right of lease, but the fact of their presence is required, which should be confirmed by a lease agreement.
The company's phones should be available during working hours.Otherwise, how does the company communicate with counterparties? The corporate email address and the company's website will also be a good plus to the company's characteristic.
The team is the leadership and line managers of the company. Namely, their presence in principle, regardless of the design in the staff, as well as the “quality” composition of the team. It must be understood that the company as a subject in itself is not able to “generate” revenue and profit. And if your company has one CEO and no one else, be ready to explain to the bank, as is possible in your business.
There are also other factors affecting the decision on lending. We are ready to tell in more detail about them with personal circulation.
Build a business plan and marketing strategy
Restrictions and market capabilities are one of the main factors affecting the solution of most current problems by managers and owners of enterprises. The creation of a new business, fusion and acquisition, the development of a new market niche, building dealer policy, narrowing or expanding the product line, the choice of suppliers and partners – all this requires evaluation from the standpoint of the market. Even during, as it is customary to say now, “obese years” issues to increase sales, identify and satisfy the needs of the consumer, increase profit, increase the market share, increase the client flow, and increase the number of orders are very relevant. In crisis for the company, industry, and countries, the presence of a clear and sane marketing strategy acquires priority.
A marketing strategy is the process of planning and implementing various marketing measures that are subordinated to the achievement of goals set before the company (company, organization, business structure). Do not mix the marketing strategy and strategic business, or consider it as a set of marketing actions. In the terminology of Philip Kotler, the essence of strategic marketing expresses the formula “segmentation, purpose, positioning”
Our proposal is focused on companies interested in building or improving a comprehensive marketing strategy as part of a general strategic plan (business plan) of the company. We believe that a marketing strategy should be the basis of the entire activities of the company. All business processes of the company should work in agreement in one direction and implement a marketing strategy in practice to achieve business goals.
As part of the development of the company's marketing strategy, we carry out:
- Assessment of the company's position in the markets of its presence
- Identification of competitive advantages of the company
- Assessment of existing and identifying promising market segments
- Determining the goals in relation to markets and its segments
- Determining the position of the company in the markets
- Development based on the company's position alternative solutions regarding the marketing complex
The result of our work is:
- Long -term company plans
- Determination of the structure of the markets under consideration, product supply, demand structure
- Forecast of market development trends
- Pricing principles and competitive advantages
- The choice and justification of the effective positioning of the company in the market
- The optimal set of means by which marketing goals should be achieved (for example, the development of recommendations on the sales system and distribution of goods, the development of a strategy for promoting products and services to the market, the formation of a policy in the field of sales stimulation, developing a consumer motivation system, and developing decisions on decisions on attracting and holding profitable customers, etc.).
