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Although it looks inconspicuous, Kvikk Lunsj is much more than a tasty and practical snack – it is also part of the Norwegian soul.
The ubiquitous Kvikk Lunsj
Kvikk Lunsj means “quick lunch”. It consists of four wafers coated with milk chocolate, packed in red-yellow-green paper and has been produced continuously since 1937 by the Freia company. We can find it in absolutely every Norwegian shop and kiosk. Around Easter, it is a must-see for all Norwegians.
Kvikk Lunsj is one of the most recognizable brands in Norway. Annually, about 50 million of these bars are produced. In one year, the average Norwegian eats 9 wafers, of which 3 during the Easter season.
A plain unusual wafer
Kvikk Lunsj is more than just chocolate, it is part of the Norwegian soul. It is called “Hele Norges tursjokolade”, which means “the excursion chocolate of all Norwegians” and it is associated with it the most. It is a must-have for hiking trips in the mountains, in the woods, skiing, or on weekends in hytte cottages and at påskeferie , i.e. an Easter break. It is enough to watch advertising films, we will see beautiful Norwegian nature, the hardships of hiking in the mountains, and finally, after reaching the destination, the well-deserved Kvikk Lunsj awaits hikers. What did Norwegians eat on trips to the mountains before 1937? It is not known, but today it is unthinkable to say “ Ut på tur, aldri sur ” (loosely translated: “A walk is good for everything” or “For a bad mood, the best walk”) if you forgot Kvikk Lunsja at home.
Wafer with interior
The packaging also proves the uniqueness of this Norwegian delicacy. On the inside of the paper you will always find something interesting, usually it is a description and a map of a recommended route or hiking trail, information about hytte houses belonging to Den Norske Turforeningen (Norwegian Tourist Association) or safety rules in the mountains, the so-called fjellvettreglene .
History
In 1937, a new bar appeared on the Norwegian market, which was to be the perfect provision for trips. The shape of this new chocolate was tailored to match the ultra-modern 1930s sportswear, anorak. Moreover, the wafers were light and easy to consume. In those days, it was said that Kvikk Lunsj had the same nutritional value as one egg and two slices of buttered bread (!).
It is said that it all started a few years earlier, when Frei’s founder, Johan Throne Holst, lost his way in the woods. His travel companion complained that Johan had not taken chocolate with him on the tour. This inspired Throne Holst to create a sweet snack that would be easy to take with you. And so to this day, the famous Kvikk Lunsj chocolate bar accompanies the Norwegians in their small and large expeditions through the beautiful circumstances of Norwegian nature.
Kvikk Lunsj, as an important part of Norwegian culture, is available at Zoozanko Norwegian Language School 🙂
Note! We know cases of addiction to Kvikk Lunsj 😉
Source: www.freia.no
